Dan Greco
Product + Automation + Innovation
I'm a super-connector and insightful problem-solver, adept at synthesizing data, running experiments, identifying trends, and connecting with people to deliver both product and operational innovation.I thrive in dynamic environments, where I can apply my entrepreneurial energy to exceed expectations and inspire the team around me.I'm currently open to opportunities that require a creative mind to build products, streamline operations, solve problems, craft strategies and encourage AI adoption.
Experience
Product & Strategy Consultant
Jul 2023 - Present
Led product, growth & transformation which took Futurepedia.io from a modest directory to a leading omni-channel media brand with a growing weekly newsletter, YouTube tutorials and conversion-optimized site. To date we've helped over 10M professionals apply AI at work.
Subscriber growth: 250k newsletter + 350k YouTube
Increased account signups: +300% in 1 year
Introduced a CPC advertiser revenue model which grew to the 2nd largest revenue stream
Acquired and integrated a leading AI education brand into Futurepedia
Centerfield Media
Director of Product
Jan 2020 - Aug 2021
Through the acquisition of Digital Ventures, I built a team of product managers, UX/UI designers and analysts to develop valuable website features and content for marketplaces like BroadbandNow.com, InMyArea.com, Security.org and SeniorLiving.org.
Spearheaded the A/B testing and experimentation program across 5 different businesses that added $2.6M profit
Developed an innovative revenue stream worth $1M+ annually
Automated user feedback loops to collect and synthesize valuable qualitative data to empower sales
Digital Ventures LLC
Product & Growth Lead
2018-2020
Led product, analytics, growth and experimentation initiatives for a portfolio of five media and marketplace businesses Security.org, Safehome.org, Seniorliving.org, TheSeniorList.com, and Cordcutting.com
Spearheaded A/B testing and experimentation for all sites
Modernized our lead funnel UX: lead volume +68%
Launched a cross-promotion feature: revenue per user +16%
After 18 months, our growth attracted Centerfield Media and our lean team achieved a mid 8-figure exit.
Web Analytics Roles
2013-2017
Prior to pivoting to Product Management, I spent 4 years mastering web analytics at digital agencies.At two different digital agencies, I led advanced implementations of Google Analytics, Google Tag Manager and Google Data Studio to improve reporting and attribution for several Fortune 500 companies and recognized brands.
Tools
DESIGN
AI
Tech
productivity
Side Projects
Web Design
I help the hard working local business owners of the Chicagoland area launch beautiful conversion-optimized websites.
Invention
Together, my wife and I produce a patented and award-winning baby teething accessory, TastyTie, sold at 300+ US retailers.
Automation
I develop AI-powered automations to streamline workflows and growth. I'm most proud of this AI-powered AI newsfeed that monitors product launches for tech's top 100 companies.
Fun Facts
Personal
Born in NY, married in CA, live in IL
I have 2 boy humans (Jonah and Ashton) and 2 dog girls (Penny and Zuzu)
I've been a BBBS Mentor for the past 3 years
I'm a Super Recognizer, designated by the University of Greenwich
Career
I've placed top 3 in all 5 Startup Weekend business plan competitions I've participated in
I previously had a best-selling Udemy course on AB testing + Google Optimize (before it was sunset)
I bought my first Bitcoin at around $2600
