Dan Greco

Web Strategist & Ops Leader

I turn company websites and digital assets into well-oiled sales machines.I’m a results-oriented web strategist with 12 year’s experience in identifying opportunities to improve data-driven decision making, elevate customer experience, and drive growth through experimentation.My product management and web analytics background are the foundation of my expertise, but my innovative mindset, iterative approach and obsession with delivering value are what defines me.

Fractional / Consultant

Digital Strategy & Operations Consultant

Dec 2024 - Present

Led product, growth & transformation which took Futurepedia.io from a modest directory to a leading omni-channel media brand with a growing weekly newsletter, YouTube tutorials and conversion-optimized site. To date we've helped over 10M professionals apply AI at work.

Digital Strategy & Operations Consultant

Jul 2023 - Dec 2024

Led product, growth & transformation which took Futurepedia.io from a modest directory to a leading omni-channel media brand with a growing weekly newsletter, YouTube tutorials and conversion-optimized site. To date we've helped over 10M professionals apply AI at work.

  • Subscriber growth: 250k newsletter + 350k YouTube

  • Increased account signups: +300% in 1 year

  • Introduced a CPC advertiser revenue model which grew to the 2nd largest revenue stream

  • Acquired and integrated a leading AI education brand into Futurepedia

Centerfield Media

Director of Product

Jan 2020 - Aug 2021

Through the acquisition of Digital Ventures, I built a team of product managers, UX/UI designers and analysts to develop valuable website features and content for marketplaces like BroadbandNow.com, InMyArea.com, Security.org and SeniorLiving.org.

  • Spearheaded the A/B testing and experimentation program across 5 different businesses that added $2.6M profit

  • Developed an innovative revenue stream worth $1M+ annually

  • Automated user feedback loops to collect and synthesize valuable qualitative data to empower sales

Digital Ventures LLC

Product & Growth Lead

2018-2020

Led product, analytics, growth and experimentation initiatives for a portfolio of five media and marketplace businesses Security.org, Safehome.org, Seniorliving.org, TheSeniorList.com, and Cordcutting.com

  • Spearheaded A/B testing and experimentation for all sites

  • Modernized our lead funnel UX: lead volume +68%

  • Launched a cross-promotion feature: revenue per user +16%

  • After 18 months, our growth attracted Centerfield Media and our lean team achieved a mid 8-figure exit.

Web Analytics Roles

2013-2017

Prior to pivoting to Product Management, I spent 4 years mastering web analytics at digital agencies.At two different digital agencies, I led advanced implementations of Google Analytics, Google Tag Manager and Google Data Studio to improve reporting and attribution for several Fortune 500 companies and recognized brands.

Tools

Fun Facts

Personal

  • Born in NY, married in CA, live in IL

  • I have 2 human boys (Jonah and Ashton) and 2 dog girls (Penny and Zuzu)

  • I've been a BBBS Mentor for the past 4 years

  • I'm a Super Recognizer, designated by the University of Greenwich

Career

  • I've placed top 3 in all 5 Startup Weekend business plan competitions I've participated in

  • I previously had a best-selling Udemy course on AB testing + Google Optimize (before it was sunset)

  • I bought my first Bitcoin at around $2600

  • I got my Business Innovation Certificate from IDEO in 2024

Dan Greco

Web Strategy & Digital Operations