Dan Greco

Operations + Strategy + Innovation

I’m a results-driven operator focused on improving efficiency, client experience, and growth through experimentation, AI-powered tools, and automation.
As a strategist and innovator, I create new offers and revenue streams.
I’m a super-connector and problem-solver, skilled at synthesizing data, spotting trends, and driving business and operational innovation.I thrive in dynamic environments, where I can apply my entrepreneurial energy to exceed expectations and inspire the team around me.I'm currently open to opportunities that require a creative mind to build products, streamline operations, solve problems, craft strategies and encourage AI adoption.

Digital Strategy & Operations Consultant

Jul 2023 - Dec 2024

Led product, growth & transformation which took Futurepedia.io from a modest directory to a leading omni-channel media brand with a growing weekly newsletter, YouTube tutorials and conversion-optimized site. To date we've helped over 10M professionals apply AI at work.

  • Subscriber growth: 250k newsletter + 350k YouTube

  • Increased account signups: +300% in 1 year

  • Introduced a CPC advertiser revenue model which grew to the 2nd largest revenue stream

  • Acquired and integrated a leading AI education brand into Futurepedia

Centerfield Media

Director of Product

Jan 2020 - Aug 2021

Through the acquisition of Digital Ventures, I built a team of product managers, UX/UI designers and analysts to develop valuable website features and content for marketplaces like BroadbandNow.com, InMyArea.com, Security.org and SeniorLiving.org.

  • Spearheaded the A/B testing and experimentation program across 5 different businesses that added $2.6M profit

  • Developed an innovative revenue stream worth $1M+ annually

  • Automated user feedback loops to collect and synthesize valuable qualitative data to empower sales

Digital Ventures LLC

Product & Growth Lead

2018-2020

Led product, analytics, growth and experimentation initiatives for a portfolio of five media and marketplace businesses Security.org, Safehome.org, Seniorliving.org, TheSeniorList.com, and Cordcutting.com

  • Spearheaded A/B testing and experimentation for all sites

  • Modernized our lead funnel UX: lead volume +68%

  • Launched a cross-promotion feature: revenue per user +16%

  • After 18 months, our growth attracted Centerfield Media and our lean team achieved a mid 8-figure exit.

Web Analytics Roles

2013-2017

Prior to pivoting to Product Management, I spent 4 years mastering web analytics at digital agencies.At two different digital agencies, I led advanced implementations of Google Analytics, Google Tag Manager and Google Data Studio to improve reporting and attribution for several Fortune 500 companies and recognized brands.

Tools

Side Projects

Web Design

I help the hard working local business owners of the Chicagoland area launch beautiful conversion-optimized websites.

Invention

Together, my wife and I produce a patented and award-winning baby teething accessory, TastyTie, sold at 300+ US retailers.

Automation

I develop AI-powered automations to streamline workflows and growth. I'm most proud of this AI-powered AI newsfeed that monitors product launches for tech's top 100 companies.

Fun Facts

Personal

  • Born in NY, married in CA, live in IL

  • I have 2 boy humans (Jonah and Ashton) and 2 dog girls (Penny and Zuzu)

  • I've been a BBBS Mentor for the past 3 years

  • I'm a Super Recognizer, designated by the University of Greenwich

Career

  • I've placed top 3 in all 5 Startup Weekend business plan competitions I've participated in

  • I previously had a best-selling Udemy course on AB testing + Google Optimize (before it was sunset)

  • I bought my first Bitcoin at around $2600

  • I got my Business Innovation Certificate from IDEO

Dan Greco

Product, Automation & Innovation Solutions