Dan Greco
Senior Product Manager
I'm a Chicago-based Senior Product Manager, and hands-on product leader focused on optimizing high-trafficked website and marketplace products through rapid experimentation.Scroll to learn about my experience, fun facts and some of the projects I'm most proud of.
Experience
Founding product manager
Led product, growth & transformation which took Futurepedia.io from a modest directory to a leading omni-channel media brand with a growing weekly newsletter, YouTube tutorials and conversion-optimized site. To date we've helped over 10M professionals apply AI at work.
Subscriber growth: 150k newsletter + 300k YouTube
Increased account signups: +300%
Introduced a CPC advertiser revenue model which grew to the 2nd largest revenue stream
Centerfield Media
Director of Product
Through the acquisition of Digital Ventures, I built a team of product managers, UX/UI designers and analysts to develop valuable website features and content for marketplaces like BroadbandNow.com, InMyArea.com, Security.org and SeniorLiving.org.
Spearheaded the A/B testing and experimentation program across 5 different properties that added $2.6M profit
Developed an innovative revenue stream worth $1M+ annually
Automated user feedback loops to collect and synthesize valuable qualitative data
Digital Ventures LLC
Founding Product Manager
Led product, analytics, growth and experimentation initiatives for a portfolio of five media and marketplace businesses Security.org, Safehome.org, Seniorliving.org, TheSeniorList.com, and Cordcutting.com
Spearheaded A/B testing and experimentation for all sites
Modernized our lead funnel UX: lead volume +68%
Launched a cross-promotion feature: revenue per user +16%
After 18 months, our growth attracted Centerfield Media and we achieved a mid 8-figure exit.
Web Analytics Roles
Prior to pivoting to Product Management, I spent 4 years mastering web analytics.When volunteering with early stage startups I found most founders wanted help with web analytics so I started to teach myself. A foundation of data driven decision making will always be valuable.At two different digital agencies, I led advanced implementations of Google Analytics with Google Tag Manager to improve reporting and attribution for several Fortune 500 companies and recognized brands.
Tools
DESIGN
AI
Tech
productivity
Projects
Web Design
At night and on weekends, I launch beautiful conversion-optimized websites for the local businesses of the Chicago area.
Invention
Together, my wife and I are the makers of a patented and award-winning baby teething accessory, TastyTie, sold at 300+ US retailers.
Automation
Developed an innovative AI-powered daily news feed of AI product launches for the top 100 tech companies.
Fun Facts
Personal
Born in NY, married in CA, live in IL
I have 2 human boys (Jonah and Ashton) and 2 girl dogs (Penny and Zuzu)
I've been a BBBS Mentor for the past 3 years
I'm a Super Recognizer, designated by the University of Greenwich
Career
I've gotten top 3 in all 5 Startup Weekend business plan competitions I've participated in
I used to have a best-selling Udemy course on AB testing + Google Optimize (before it was sunset)
I bought my first Bitcoin at $2600
