Dan Greco
Operating Partner
Intrapreneurial strategy and operations leader with 11 years identifying growth opportunities, closing capability gaps, solving complex operating problems, and building systems that improve revenue, profit, and execution. Combines commercial judgment with product, digital, analytics, and AI transformation expertise to turn ambiguous priorities into practical roadmaps, pilots, and scalable operating models. Aligns executives and cross-functional teams around measurable value creation.
Experience
Fractional: strategy & ops
AI Strategy & Operations Partner
Dec 2024 - Present
Partner with creators and entrepreneurs that are experts in their field to design sustainable and exitable businesses.Currently available for mentoring and coaching. No bandwidth for fractional.
Director, Digital & Web
Sept 2025 - present
Lead the transformation of Slalom's digital strategy, website and content engineering, harnessing responsible AI to scale.
Align 50+ field, partner, solutions, industry, content, and social marketing teams; translate GTM priorities into web strategy, roadmaps, briefs, and delivery plans.
Improved site health by 68% by identifying and resolving 32,000 website errors.
Embedded generative AI workflows into AEM content operations - including metadata, alt text, and localization - saving 30+ hours per week.
Increased Slalom brand mentions in LLM-generated answers, including AI Overviews and ChatGPT, by 500% in six months.
Strategy & Operations Partner
Jul 2023 - Dec 2024
Led product, growth & transformation which took Futurepedia.io from a modest directory to a leading omni-channel media brand with a growing weekly newsletter, YouTube tutorials and conversion-optimized site. To date we've helped over 10M professionals apply AI at work.
Subscriber growth: 250k newsletter + 350k YouTube
Increased account signups: +300% in 1 year
Introduced a CPC advertiser revenue model which grew to the 2nd largest revenue stream
Acquired and integrated a leading AI education brand into Futurepedia
Centerfield Media
Director of Product
Jan 2020 - Aug 2021
Through the acquisition of Digital Ventures, I built a team of product managers, UX/UI designers and analysts to develop valuable website features and content for marketplaces like BroadbandNow.com, InMyArea.com, Security.org and SeniorLiving.org.
Spearheaded the A/B testing and experimentation program across 5 different businesses that added $2.6M profit
Developed an innovative revenue stream worth $1M+ annually
Automated user feedback loops to collect and synthesize valuable qualitative data to empower sales
Digital Ventures LLC
Strategy & Operations partner
2018-2020
Led product, analytics, growth and experimentation initiatives for a portfolio of five media and marketplace businesses Security.org, Safehome.org, Seniorliving.org, TheSeniorList.com, and Cordcutting.com
Spearheaded A/B testing and experimentation for all sites
Modernized our lead funnel UX: lead volume +68%
Launched a cross-promotion feature: revenue per user +16%
After 18 months, our growth attracted Centerfield Media and our lean team achieved a mid 8-figure exit.
Web Analytics Roles
2013-2017
Prior to pivoting to Product Management, I spent 4 years mastering web analytics at digital agencies.At two different digital agencies, I led advanced implementations of Google Analytics, Google Tag Manager and Google Data Studio to improve reporting and attribution for several Fortune 500 companies and recognized brands.
Tools
DESIGN
AI
Tech
productivity
Fun Facts
Personal
Born in NY, married in CA, live in IL
I have 2 human boys (Jonah and Ashton) and 2 dog girls (Penny and Zuzu)
I've been a BBBS Mentor for the past 4 years
I'm a Super Recognizer, designated by the University of Greenwich
Career
I've placed top 3 in all 5 Startup Weekend business plan competitions I've participated in
I previously had a best-selling Udemy course on AB testing + Google Optimize (before it was sunset)
I bought my first Bitcoin at around $2600
I got my Business Innovation Certificate from IDEO in 2024
